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Unless you want all your products to be frowning at potential customers from the pages of a catalogue, it's a bad idea to have the hands facing down, in the bottom half of the watch.
Timex sets all their watches to 10:09:56 in marketing images, even if they don't have hands (Pic: Timex)
Other watch brands get even more finicky. Timex always photographs their watches while they're reading 10:09:36, for example - having the second hand slightly off-centre prevents any branding or dials in the bottom half of the watch from being obscured. They even stick to this time in pictures of handless digital watches.
So, if you want to sell a watch, set it to 10:10 for the most aesthetically pleasing picture. Even if you don't, you'll never be able to look at a watch advert without noticing the time again.
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